ABOUT

Welcome to BEYONDSKIN

BEYONDSKIN is a unique Niche & Luxury retail chain that brings to Israel, for the first time, the world’s most prestigious fragrance houses and leading global skincare & lifestyle brands.

Our boutiques curate the very best art of perfumery, skincare & lifestyle brands—combining sophistication, quality, and uncompromising service.

Our vision is to provide an unforgettable sensory experience — a journey through breathtaking scents and luxurious care, accompanied by professional and personalized service.

Our dedicated team undergoes professional training by the finest international brands to ensure the highest level of service. To complete the experience, every purchase is elegantly wrapped and accompanied by exclusive benefits and luxury sample sets.

We are proud to present the creations of the world’s most talented perfumers, including Francis Kurkdjian, Aurélien Guichard, James Henry Creed, Kilian, and many others.

In our boutiques—located in Ramat Aviv Mall, HaZahav Mall & Ayalon Mall, as well as through our online store—you can explore a curated selection of exceptional fragrances from the leading perfume houses worldwide, carefully chosen to offer a unique, personal and emotional experience.

Beyond Luxury

Our Brands:
Diptyque, DR Vranjes, Maison Francis Kurkdjian, Matiere Premiere, Kilian Paris, La Prairie, Memo, Floraiku, Nishane, Ex Nihilo, Tom Ford, Xerjoff, Creed, Du Bois, Brunello Cucinelli, Atkinsons, Juliette Has a Gun, Penhaligon’s, Essential Parfums.

Experience the Timeless Art of Beauty with La Prairie

With 90 years of science and beauty artistry, La Prairie delivers sensory, indulgent, and innovative experiences through unique and luxurious skincare rituals. Inspired by the groundbreaking rejuvenation research of Dr. Paul Niehans and the serene landscapes of Switzerland, La Prairie offers treatments that combine powerful molecules and rare ingredients into cutting-edge formulas.

In Israel’s first and only La Prairie Beauty Room, located inside the BEYONDSKIN boutique in Ramat Aviv Mall, guests can enjoy the brand’s signature facial treatments—identical to those offered in La Prairie’s prestigious European and American spa suites—defined by elegant, discreet aesthetics and exceptional care.

Our Story

BEYONDSKIN is a luxury perfume boutique owned by Lilit Cosmetics.

Lilit Cosmetics is Israel’s leading beauty group, serving as the official importer and exclusive distributor of the world’s finest beauty, fragrance, skincare & make-up brands for over 87 years.

The company also owns the prestigious NARS makeup boutiques and the innovative beauty brand BYNETA, created in collaboration with top influencer and entrepreneur Neta Alchimister.

Founded in 1938, Lilit remains a family-owned company that combines heritage and innovation while maintaining the highest international standards of excellence and professionalism.

The group is led by Chairwoman Mrs. Nitza Bilet and CEO Mr. Uri Bilet. Lilit employs around 700 professionals, including 150 headquarters staff and 550 beauty consultants, serving across 400 points of sale throughout Israel, including Super-Pharm, Hamashbir, BE, April, James Richardson Duty Free, and other premium retailers.

A Legacy of Fragrance Passed Through Generations

In 1933, Eliahu Nussbaum fled Nazi Germany with his wife and two children to Israel. Unable to continue his legal profession due to the language barrier, he turned his passion for perfumery into a new calling, founding a small cosmetics workshop in his home under the name 'Maria de Silva.'

With the establishment of the State of Israel in 1948, he expanded the business into a formal cosmetics manufacturing company, which later became known as Lilit Cosmetics.

Today, in 2025, 87 years later, Lilit Cosmetics proudly stands as Israel’s leading beauty company — continuing its tradition of excellence, innovation, and dedication to quality and service in stores, retail chains, and online platforms.